Webinars
& Workshops
It’s a no-brainer
Most companies say their greatest asset is their staff, so it makes sense to invest in that asset with training that gives people the headspace to think about themselves (not just the job). By focusing on the uniqueness of their personal brand – what they bring to the table in a way nobody else does – their confidence, motivation and productivity move up a gear.
There are lots of reasons staff can give for needing a bit of self-development (see if any of these ring a bell):
- They want to feel more confident being their authentic self.
- They want to highlight their differences in a positive way.
- They want to raise their profile (without coming across as arrogant).
- They want better buy-in from their stakeholders.
- They want insight into how they’re seen by others.
- They want to have more influence, gravitas and personal impact.
You won’t be surprised to learn that personal brand training ticks each and every one of those boxes, however diverse delegates’ backgrounds, experiences and accomplishments are.
The training can be delivered as an online session or in-person workshop, with content that’s off-the-peg (for those with broader learning objectives and tighter budgets) or made-to-measure (for those with detailed learning objectives requiring a bespoke solution).
What’s on offer
Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask):
- Personal Brand – What? How? Why?
An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times.
Delivered as a 1-hour session
- Kick-Start Your Personal Brand
You want people to buy your personal brand…but do you even know what it is? This session kick-starts the process of defining your brand, providing logical steps to get you thinking about not just what you bring to the table but who you are when you bring it.
Delivered as a 1½-hour session
- People Buy People – So Who Are You Selling?
For people to buy your personal brand, not only do you need to know what it is, you also need to communicate it to them in a subtle, yet effective way. This session provides a logical steps plus practical tips for doing both.
Delivered as a 2½-hour session
- Discover Your Personal Brand
When you have the time and headspace to really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This comprehensive session provides a step-by-step process to highlight your individuality and put it clearly into words.
Delivered as a half-day or full-day session
- Deliver Your Personal Brand With Impact
Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression.
Delivered as a 2-hour session
- Articulate Your Achievements
To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way.
Delivered as a 1½-hour session
- How To Create A LinkedIn Profile To Be Proud Of
Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons.
Delivered as a 1-hour session
- Networking For People Who Need Help Networking
Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online.
Delivered as a 1-hour session
And for those wanting an in-depth approach to developing their personal brand:
- Making The Most Of Your Personal Brand
This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online.
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It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort.
Delivered as blend of in-person and online learning, or entirely online
If you’d like to book Jennifer to deliver personal brand training to your staff, click the button below and get in touch.
Case study
A leading supermarket created a talent programme aimed at helping high-potential individuals from minority groups to raise their profile and increase their impact.
Over 150 delegates, in small cohorts, attended an in-person workshop where they spent a full-day digging deep into their personal brands in both individual and group exercises. By examining the what makes them different and the value that brings, they felt more confident to share their brand with others to help them appreciate that value too.
Case study
A bank with offices around the globe sought training that would help to bring people together to learn about themselves and each other, appreciating the breadth of diversity.
A series of modules, comprising online webinars plus offline exercises, gave attendees detailed insight into their personal brands – shining a spotlight on their individuality derived from their unique backgrounds, experiences and accomplishments – before equipping them with tools to subtly share their brand with others.
Case study
A law firm wanted its staff, particularly women, to improve their ability to articulate their achievements – especially in their annual review – with a simple way for them to craft their message and share it with confidence.
A bespoke online training session was designed, using case studies from the client to ensure the content was entirely relevant. Through a series of exercises, delegates followed a three-step process that culminated in them writing a statement setting out a key achievement, for which they received immediate feedback and further tips.
The sessions were engaging, thought provoking and very popular amongst our learners. Jennifer’s approach is flexible, solutions focused and fun and her insight has added a huge amount of value.
Nichola Swallow, Group Learning & Development Manager, Tesco
We’ve had nothing but positive feedback from participants. Jennifer has been really flexible, designing new workshops to suit our growing needs. I’m looking forward to continuing to work with her in the future.
Simmone Gardiner, People Development Executive, ITV
Jennifer creates a supportive space for people to explore what is important to them, develop cohesive messages and boost communication quality and effectiveness.
Caroline O’Leary, Regulatory Affairs Specialist, PepsiCo
Jennifer has a very refreshing approach to helping people build their personal brand. It’s not your usual “go and do this and you’ll be fine” approach, but a lot deeper and more personal.
Ian Turner, Head of People Development, Talk Talk
Jennifer’s ability to rapidly identify our real needs and introduce a range of tools and techniques that could be put to use immediately was amazing and the impact on the team was palpable.
Scott Jarvis, Head of Talent & Learning, Harrods
Jennifer has a straight to the point attitude, sharp and clear messages, but always gentle and empathetic in the format. She gave participants information they could use right after the sessions.
Emine Bozdogan, Global Procurement Manager, Vodafone
The workshop was valuable. I’m seeing improved engagement, an appreciation of alternative points of view, self-reflection, plus an improved awareness of self and style in the fullest sense.
Will Smith, Construction & Facilities Director, Asda
